For fresh produce & wholesale
Automation for fresh-produce wholesalers
Fresh doesn’t wait. Orders arrive early and via every channel, prices differ per customer and every pallet has its own shelf life. We build the automation that fits — from WhatsApp order to dock.
30 minutes · free advice report · no obligation
Familiar in the fresh chain?
Where it pinches in practice
Orders via WhatsApp and e-mail
Customers message their order at 5:30 am; someone has to retype it all before the pickers start.
The AI agent puts the order straight into the ERP, with customer prices and stock.
Order processingPrices that keep changing
Daily prices and customer agreements make invoice errors almost inevitable.
Every order is checked before invoicing; deviations go to the sales rep.
Price checksBest-before and FIFO
Stock per order isn’t enough: you need to know per pallet what’s there and until when it’s good.
Per-pallet stock with best-before, so the oldest goes out first.
WarehouseBusy docks
Drivers report at the desk, someone calls the pickers and prints the paperwork.
A self-service dock kiosk handles check-in, dock, documents and door code.
Case studyCase study · fresh-produce company
Self-service dock kiosk: €80,000 a year saved
Drivers check in at a kiosk themselves, pick the dock and get documents and door code from the printer. The two-person front office was no longer needed.
Read the case study2 FTE
front office saved
€80k
saved per year
100%
automated paper process
Orders & prices
From WhatsApp message to checked order
Your customers keep ordering the way they’re used to. The AI agent recognises the customer, pulls the right customer prices and stock from your ERP and pushes the order through. An automatic check then watches prices and shipping rules, so errors are out before the invoice goes out.
- Ordering via WhatsApp, e-mail or PDF
- Live customer prices and stock from the ERP
- Price and shipping check before invoicing
Order check
order #7740 · ABC Fresh Produce
Receiving & stock
Container tracking and per-pallet stock
From container to shelf: as soon as a container is unloaded, sales and warehouse are notified. On receipt every pallet gets its own label; the system knows stock and best-before per pallet and picks the best location per scan — pick zone or bulk.
- Container tracked by number, linked to the PO
- Scan-to-best-location
- Best-before monitored per pallet
A project in phases
How we automate a fresh-produce wholesaler, step by step
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1
Order entry
First the biggest time-eater: orders from WhatsApp, e-mail and PDF straight into the ERP.
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2
Price checks
Then check every order against daily prices, customer agreements and shipping rules.
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3
Stock & best-before
Per-pallet stock with shelf life, container receiving and smart locations.
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4
Docks & dispatch
Self-service kiosk, documents and door codes — the driver handles it.
Frequently asked questions
Good to know
Related
Order processing automation
Orders from e-mail, PDF & WhatsApp
Read morePrice & order checks
Errors out before invoicing
Read moreWarehouse automation
Warehouse & order-picking processes
Read more5 business processes you can automate today
From order processing to invoice checks: five concrete processes where most companies lose time every day — and how automation solves it.
Read more